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New York City transforms Times Square into Super Bowl Boulevard

NEW YORK, NY - JANUARY 28: People walk

NEW YORK, NY - JANUARY 28: People walk past the "Super Bowl Toboggan Run," which has been set up as a part of Super Bowl Boulevard, which runs through Times Square and down Broadway, on January 28, 2014 in New York City. In preperation for the Super Bowl this Sunday in East Rutherford, NJ, the city is turning sections of Times Square and Broadway into 'Super Bowl Boulevard,' which will feature events such as games, concerts and live broadcasts. (Photo by Andrew Burton/Getty Images) (January 31, 2014 11:58 AM)

(AP) Laughter and shrieks echoed through Times Square on Wednesday as bundled-up football fans slid down a gleaming toboggan run, the centerpiece of a Super Bowl-themed outdoor street fair that has invaded the city's busiest thoroughfare.

    

Sun glinted off the toboggan run, which towers several stories high and looks like a giant slide, and fake snow spat out of a machine...

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