BROOKLYN - A major street safety initiative is being launched in an effort to reduce traffic-related deaths.

The city's Department of Transportation, NYPD officers and local elected officials announced the first step in this plan, called Vision Zero.

Atlantic Avenue will be the first of 25 arterial roads that will become slow zones.  The DOT will place new speed signs over the almost 8-mile stretch, reducing the limit from 30 to 25 mph.

The DOT says the new speed limit signs will be up by the end of the month.  The signs wlll be on Atlantic Avenue from the East River in Brooklyn Heights all the way to Woodhaven, Queens.