Deli protests rent hike with 'gentrified' price signs

A deli in Boerum Hill is protesting its rent hike in a unique way. Jesse Itayim, owner of Jesse's Deli, says he has been paying

Jesse Itayim, owner of Jesse's Deli, says he has been paying rent of $4,000 a month to his landlord for the past five years.

Jesse Itayim, owner of Jesse's Deli, says he has been paying rent of $4,000 a month to his landlord for the past five years. (6/15/15)

BOERUM HILL - A deli in Boerum Hill is protesting its rent hike in a unique way.

Jesse Itayim, owner of Jesse's Deli, says he has been paying rent of $4,000 a month to his landlord for the past five years.

He says recently his rent more than doubled, to $10,000 a month.

In order to show his outrage over the huge increase, Itayim posted signage for "artisanal prices" on all the products he sells at the deli.

The prices for the items on the signs have increased to match his proposed rent hike. For example, one sign reads "Grass-fed tuna: $10," even though he charges $4.50 for tuna.

Itayim isn't actually charging his customers the increased amount on his signage, but rather he says it is to demonstrate how landlords take advantage of gentrification and drastically increase rent.

His neighborhood is also supporting the battle and together they've started a petition with hundreds of signatures.

News 12 reached out to the landlord Bilger Design and Development, who has not responded at this time. 

advertisement | advertise on News 12

Trending Video

News 12 Brooklyn asked residents what they think 1 Word on the Street: Amazon Go
The 25-year-old had just recently started work at 2 Police look to question ex-boyfriend in death of correction officer
3 Brooklyn Sportscast, Dec. 6
Students from across Brooklyn were specially selected to 4 BK students selected to perform with Moscow Ballet
Construction crews are making repairs to a sinkhole 5 Crews repair sinkhole that disabled school bus in Brooklyn

advertisement | advertise on News 12

Features

Furry Friends is a weekly segment on News Furry Friends

Furry Friends is a weekly segment on News 12 Brooklyn nightside.

Sorry to interrupt...

Your first 5 are free

Access to News12 is free for Optimum, Comcast®, Time Warner® and Service Electric℠ video customers.

Please enjoy 5 complimentary views to articles, photos, and videos during the next 30 days.

LOGIN SUBSCRIBE