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'Brooklyn' emerges as new marketing tool for businesses around borough, world

Brooklyn has become synonymous with being hip.

Brooklyn has become synonymous with being hip. (July 9, 2014 8:06 PM)

The word "Brooklyn" is quickly becoming a brand as more companies use the name to sell their products.

The borough was a very different place back when Brooklyn Brewery started 26 years ago, but founder Steve Hindy was determined to include the name on his beer.

Brooklyn Industries was also at the forefront of the phenomenon. The clothing and retail store started 13 years ago out of...

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