BROOKLYN - The Williamsburg name, the bridge, and other area icons grace the cover of special Camel packs.

Joe Camel is trying to court the Joe Cools of Williamsburg with an ad campaign aimed at hipsters.

For the month of January, tobacco giant R.J. Reynolds plans to turn its Camel cigarette packs into an homage to the increasingly trendy neighborhood.

The packs will bear the neighborhood's name along with pictures of the Williamsburg Bridge, the area's iconic lofts and silhouettes of musicians.