BROOKLYN - City officials hit the streets Monday to promote this summer's Vision Zero initiatives as police stepped up enforcement of traffic violations.

Vision Zero is a citywide program aimed at one day reducing the amount of pedestrian deaths in New York to zero.

Department of Transportation officials have been out promoting safe driving as police enforcement of traffic violations has stepped up this week.  

Officials say drivers sometimes get careless by concentrating on something else besides the road. Those distractions can lead to accidents.

And one way police say they can get drivers to focus on safety is by hitting them in the wallets, they say.

According to the mayor's office, last year was the safest year ever on New York City streets. Officials say this year's initiatives will prevent even more tragedies in 2016.