'Don't be a Jerk' bike campaign encourages safe riding

BROOKLYN - The city is launching a bike safety campaign to highlight the do's and don'ts of riding safely on Brooklyn streets.

The Department of Transportation launched an ad campaign that features local celebrities called 'Don't be a Jerk.' The most recent ad shows celebrity chef Mario Batali riding down the wrong-way in a bike lane.

The city has also planned several outreach programs to encourage bike safety. May is Bike Safety Month.

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