BROOKLYN - A street in East Flatbush has been renamed for a teen who was killed there during a robbery several years ago.

Friends, family and public officials gathered for the unveiling of Christopher Rose Way at East 40th Street and Avenue D. The 15-year-old was stabbed to death just blocks from his home back in 2005 during a robbery.

Rose's death garnered the unfortunate distinction of being the first time a person was murdered for an iPod in the U.S.

At today's ceremony, attendees sang, danced and spoke of a renewed effort to reduce crime in Brooklyn communities.