MTA allows advertisements on front of MetroCards

BROOKLYN - For the first time in 15 years, commuters could see something other than the standard blue and gold design on their MetroCards. The MTA is now allowing advertisements on the front of the cards, after having previously allowed ads on the back. The Gap is the first retail brand to appear on the cards' front, along with a 20-percent discount for shoppers on the back. Officials say all types of ads will be accepted, including political ads. It will cost at least $20,000 to advertise on more than $2 million cards. The idea of the newly designed MetroCards has been welcomed by commuters so far. Straphangers at the Bay Parkway Station in Bensonhurst tell News 12 Brooklyn that the different pictures on the front of the cards will help them keep track of their regular and unlimited MetroCards.

advertisement | advertise on News 12

Trending Video

News 12 Brooklyn hit the streets to ask 1 Word on the Street: GPS devices
At least six people have been arrested and 2 Six arrested, 4 more sought in Coney Island gang assault video
3 VIDEO: Brooklyn Botanic Garden to host annual Sakura Matsuri Festival
Sea Cliff's Troy Ramey was voted off 'The 4 Elisa's Entertainment for 4/26
News 12 Long Island has won the regional 5 News 12 Long Island wins regional Edward R. Murrow Award

advertisement | advertise on News 12


Sorry to interrupt...

Your first 5 are free

Access to News12 is free for Optimum, Comcast®, Time Warner® and Service Electric℠ video customers.

Please enjoy 5 complimentary views to articles, photos, and videos during the next 30 days.