BROOKLYN - The Brooklyn Nets are rolling out the latest phase of their 'Hello Brooklyn' publicity campaign, months before the first tip­-off.

The ads are blanketing billboards and businesses across the borough. Officials say the campaign is costing the team seven figures.

The new ads feature players who will soon call the Barclays Center home. They also feature some players' accomplishments on the court and a small insight into their private lives.

The NBA is set to announce the full schedule for the upcoming season next month.