Royal baby brings big boost for Brooklyn-based aden + anais

Store owners say that there was an instant jump in sales, especially in the United Kingdom. (8/5/13)

DUMBO - Global sales have gone through the roof for aden + anais since newborn Prince George was carried out of the hospital in a swaddle made by the Brooklyn company.

Officials at aden + anais, which specializes in baby clothes and accessories, were stunned and excited to see His Majesty’s first public outfit.

Store owners say that there was an instant jump in sales, especially in the United Kingdom. More than 10,000 swaddles have been sold since the royal baby’s appearance.

READ MORE: Consumer Stories

They say the design worn by the new prince is called a “jungle jam,” which comes in four different animal-themed prints.

For more swaddle inforamtion from Perrie Henderson, Chief Marketing Officer at with aden + anais, click on the video to the left or click on News 12 Extra on Channel 612.

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