Women embrace natural hair without chemical processes

More women of color are choosing to let their natural hair shine instead of chemically processing it to make it straight. Deitra Whyche, owner of

Whyche says social media is one major reason why women are embracing their natural hair.

Whyche says social media is one major reason why women are embracing their natural hair. (3/3/15)

BROOKLYN - More women of color are choosing to let their natural hair shine instead of chemically processing it to make it straight.

Deitra Whyche, owner of Bohemian Soul salon in Crown Heights, says relaxers and heat will temporarily straighten hair.

Whyche says women of several ethnicities are tired of the chemical process and taking pride in their curly locks.

"Now, people are embracing their curl pattern and their texture so they are going with the curl instead of against the curl," she says. Women are also braiding their natural hair or adding weaves to it.

Whyche says social media is one major reason why women are embracing their natural hair. She says it is also inspiring hair salons to care for the beauty of natural hair.

advertisement | advertise on News 12

Trending Video

Two teens attempting to jump from one rooftop 1 Teen dies trying to jump between rooftops
The organization works in neighborhoods to help promote 2 Save Our Street talent show takes over P.S. 289
Hundreds were on hand to honor an FDNY 3 Family, friends say final goodbye to fallen FDNY EMT
The daughter of a woman killed 10 years 4 Woman seeks to reopen mother's unsolved murder case
Organizers say they are still accepting memorabilia and 5 'Remembering World War I Project' works to preserve history

advertisement | advertise on News 12

Features

Sorry to interrupt...

Your first 5 are free

Access to News12 is free for Optimum, Comcast®, Time Warner® and Service Electric℠ video customers.

Please enjoy 5 complimentary views to articles, photos, and videos during the next 30 days.

LOGIN SUBSCRIBE