Women embrace natural hair without chemical processes

Whyche says social media is one major reason why women are embracing their natural hair.

Whyche says social media is one major reason why women are embracing their natural hair. (3/3/15)

BROOKLYN - More women of color are choosing to let their natural hair shine instead of chemically processing it to make it straight.

Deitra Whyche, owner of Bohemian Soul salon in Crown Heights, says relaxers and heat will temporarily straighten hair.

Whyche says women of several ethnicities are tired of the chemical process and taking pride in their curly locks.

"Now, people are embracing their curl pattern and their texture so they are going with the curl instead of against the curl," she says. Women are also braiding their natural hair or adding weaves to it.

Whyche says social media is one major reason why women are embracing their natural hair. She says it is also inspiring hair salons to care for the beauty of natural hair.

advertisement | advertise on News 12

Trending Video

1 Neighborhood Brief for April 30
A 3-year-old girl died after a car accident 2 3-year-old killed in crash on Bruckner Boulevard
More than 2,000 people took part in the 3 Thousands attend NYPD Cares 5K for kids with disabilities
More than 200 Brooklyn residents received a goody 4 Expecting moms attend massive baby shower in E. Flatbush
The victim, a man in his 20s, was 5 Man shot in head during Williamsburg drive-by shooting

advertisement | advertise on News 12

Features

Sorry to interrupt...

Your first 5 are free

Access to News12 is free for Optimum, Comcast®, Time Warner® and Service Electric℠ video customers.

Please enjoy 5 complimentary views to articles, photos, and videos during the next 30 days.

LOGIN SUBSCRIBE