'Don't be a Jerk' bike campaign encourages safe riding
The city is launching a bike safety campaign to highlight the do's and don'ts of riding safely on Brooklyn streets.
The Department of Transportation launched an ad campaign that features local celebrities called 'Don't be a Jerk.' The most recent ad shows celebrity chef Mario Batali riding down the wrong-way in a bike lane.
The city has also planned several outreach programs to encourage bike safety. May is Bike Safety Month.