Reality star Ronnie Ortiz-Magro, from The Bronx, is being accused of not paying his bills for his store. Most people who watch the hit reality show "Jersey Shore" know Ortiz-Magro by his fist pumping and partying. However, he is now being accused of not paying a clothing supplier that stocked his "Shore Store" shop before it opened on May 19. The company "Embroid Me" says that Ortiz-Magro owes $30,000 after it produced thousands of pieces of apparel and accessories for the new business. Ortiz-Magro owns a third of the retail business, while his family manages the line. News 12 The Bronx reached out to Ortiz-Magro's publicist. He has not yet commented on the situation.