Stay thirsty: 'Most interesting man' now pitching tequila

Posted: Updated:
(Davos Brands via AP). In this 2017 photo provided by Davos Brands, actor Jonathan Goldsmith poses with a bottle of Astral Tequila. Goldsmith appeared as "The Most Interesting Man in the World" for nearly a decade in ads for Dos Equis beer. In a new ad... (Davos Brands via AP). In this 2017 photo provided by Davos Brands, actor Jonathan Goldsmith poses with a bottle of Astral Tequila. Goldsmith appeared as "The Most Interesting Man in the World" for nearly a decade in ads for Dos Equis beer. In a new ad...

NEW YORK (AP) - "The Most Interesting Man in the World" is giving up beer for tequila.

Actor Jonathan Goldsmith appeared as the sophisticated, eccentric and worldly pitchman for Dos Equis beer for nearly a decade. He's now promoting Astral Tequila.

In a new ad, the 78-year-old Goldsmith nods at his Dos Equis days by raising a glass of tequila and saying, "I told you I don't always drink beer."

Dos Equis announced Goldsmith's departure from the long-running ad campaign last year. It has continued the campaign with a younger actor.

Copyright 2017 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

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