The 365 by Whole Foods Market has officially opened its doors in Brooklyn's Fort Greene section.

The market on Ashland Place features plenty of healthy eating options like at a traditional Whole Foods, but aims to give shoppers more of a bargain.

Whole Foods says the 365 market will use the same vendors and have the same quality standards as a traditional Whole Foods, but will be less expensive overall.

This is the first Whole Foods 365 on the East Coast and the seventh nationwide.