College football fans headed to Yankee Stadium Saturday for the matchup between the Syracuse Orange and Notre Dame Fighting Irish.

The 161st Street Business Improvement District was there to hand out free souvenirs, which included hand towels with both teams' logos and Bronx postcards.

The BID is an organization that represents businesses and property owners nearby.

The organization says it wants to change the opinion of people who might be holding onto old ideas about the neighborhood.