Best of the Bronx: Roselyn Grullon

Nike is set to launch its newest campaign called "Queens Take the Lead" and one of the sneaker designers is from the Bronx.

News 12 Staff

Aug 20, 2019, 11:20 AM

Updated 1,703 days ago

Share:

Nike is set to launch its newest campaign called "Queens Take the Lead" and one of the sneaker designers is from the Bronx.
Roselyn Grullon is the creator behind the new sneakers inspired by her home borough.
"I got inspiration from Bronx culture, Bronx history; specifically the Bronx flag colors blue white and orange," says Grullon.
The 24-year-old is a fashion design student at Parsons/The New School of Design and was one of the five young women selected citywide to design a new sneaker for Nike's "Queens Take the Lead" campaign.
"Super excited. It's super surreal. I would've never thought I would have gotten a chance to work with Nike. I am so grateful to the Bronx, if it wasn't for the Bronx, I would never do the work I've done, I would've never gotten here," says Grullon.
A mural in the Bronx will also be featured in the campaign. Grullon says the location has inspired her designs.
"I love the graffiti in this neighborhood, especially the Mural Whitlock and Lowell street and color wise I used that because it's so close to home," says Grullon.
The Bronx-inspired sneakers are available on Nike's website.
The campaign is set to launch next Monday, followed by the 718's debut on store shelves.


More from News 12
2:00
Coney Island NYCHA residents weigh funding options to make building repairs

Coney Island NYCHA residents weigh funding options to make building repairs

2:08
Early-morning patchy fog, cool and cloudy weather for Friday

Early-morning patchy fog, cool and cloudy weather for Friday

1:09
Park Slope eatery boasts 'adults only' rule

Park Slope eatery boasts 'adults only' rule

2:04
Health care workers, community hold prayer to call for SUNY Downstate to stay open

Health care workers, community hold prayer to call for SUNY Downstate to stay open

1:47
Brooklyn students present their social justice solutions on varying issues in national competition

Brooklyn students present their social justice solutions on varying issues in national competition

2:02
Doody’s Home Center announces its closing

Doody’s Home Center announces its closing

1:51
Vendors rally to demand accessible vendor licenses and permits after DSNY crackdowns

Vendors rally to demand accessible vendor licenses and permits after DSNY crackdowns

2:11
Bronx Zoo celebrates 125 years of bringing joy to New Yorkers

Bronx Zoo celebrates 125 years of bringing joy to New Yorkers

2:05
Police: 2 men wanted for stealing $2,000 from Bay Ridge store at gunpoint

Police: 2 men wanted for stealing $2,000 from Bay Ridge store at gunpoint

1:58
Explore the seasonal flora and fauna unique to Prospect Park in Brooklyn

Explore the seasonal flora and fauna unique to Prospect Park in Brooklyn

0:25
Police: Person of interest in custody following bomb squad investigation in Midwood

Police: Person of interest in custody following bomb squad investigation in Midwood

1:44
Dyker Heights elementary school students send letters and care packages to at-risk military veterans

Dyker Heights elementary school students send letters and care packages to at-risk military veterans

0:24
NYPD: Man walks into East Flatbush hospital, dies from gunshot wounds

NYPD: Man walks into East Flatbush hospital, dies from gunshot wounds

0:23
Man hospitalized following brutal stabbing in Brownsville, police say

Man hospitalized following brutal stabbing in Brownsville, police say

0:23
Spring Arrival: Hummingbirds heading to New York

Spring Arrival: Hummingbirds heading to New York

1:34
NYPD says new campaign has lowered crime citywide; some New Yorkers don’t buy it

NYPD says new campaign has lowered crime citywide; some New Yorkers don’t buy it

2:18
Landlord battling pancreatic cancer fighting to evict squatter

Landlord battling pancreatic cancer fighting to evict squatter

2:10
NYS Federation of Taxi Drivers offer $5,000 reward after string of carjackings and robberies

NYS Federation of Taxi Drivers offer $5,000 reward after string of carjackings and robberies

2:09
Federal civil rights complaint filed against NYC Public Schools Athletic League

Federal civil rights complaint filed against NYC Public Schools Athletic League

1:37
Affordable housing projects coming to Boerum Hill

Affordable housing projects coming to Boerum Hill