The opening of a brand new Apple Store in Downtown Brooklyn drew excited crowds hours before the doors even opened.

The highly anticipated location is Brooklyn's second Apple Store, and the company anticipates it to be a big hit in the borough.

The store was packed, but not overly crowded, as staff limited the amount of people allowed in the store at one time to make for a more enjoyable shopping experience.

Customers that arrived early enough on opening day received a free T-shirt.

The new location will offer its typical technical assistance while also setting up workshops for Apple customers.