Boutique owner dishes on premium priced shoes

<p><span style="background:white"><span style="color:#454545">Jay Wong, owner of Jwongboutique, says people are happy to pay thousands of dollars for shoes -- even if they&rsquo;re used.</span></span></p>

News 12 Staff

Jul 9, 2018, 8:50 PM

Updated 2,123 days ago

Share:

Jay Wong has been in the sneaker game for over 10 years. As the owner of Jwongboutique in Manhattan, he's seen how much people are willing to pay for sneakers. The more limited and exclusive they are, the more people want to get their hands on them.
That means business is booming for sellers like Wong. As long as the sneakers are authentic, he says people are willing to spend just about anything to rock a pair.

MORE:
Boutique owner’s passion caters to serious sneaker fanatics
A fresh pair of sneakers can cost anywhere from $150 to $2,000 or more, and Wong says people are happy to pay thousands of dollars for shoes -- even if they’re used. So what makes someone pay up for that premium pair? Wong says it’s an obsession for some, but it can also be a smart investment. He says a smart investor can flip the sneakers for double the price or more.
Wong says he once had a pair of Gold Yeezys from Kanye West’s collection going for $3,000. He says it’s all about current trends in music and fashion, and having people compete to purchase a limited pair is what makes the prices skyrocket. 


More from News 12
3:09
FDNY fights massive fire in Bushwick

FDNY fights massive fire in Bushwick

1:27
Kingsboro Psychiatric Center workers demand their bosses get fired due to bullying, nepotism

Kingsboro Psychiatric Center workers demand their bosses get fired due to bullying, nepotism

2:15
Hazy and hot weather arrives Thursday before a weekend cooldown

Hazy and hot weather arrives Thursday before a weekend cooldown

1:47
RFK announces he has enough signatures to appear on NY ballot

RFK announces he has enough signatures to appear on NY ballot

1:46
Tenants weigh in on possible rent hikes for rent-stabilized homes

Tenants weigh in on possible rent hikes for rent-stabilized homes

1:38
Parks Department held community input meetings over new construction of skate parks

Parks Department held community input meetings over new construction of skate parks

1:27
Power restored in Manhattan Beach following 18-wheeler truck crash

Power restored in Manhattan Beach following 18-wheeler truck crash

0:34
FBI arrests Brooklyn man in Mount Vernon robbery, homicide

FBI arrests Brooklyn man in Mount Vernon robbery, homicide

1:53
Elected officials call on mayor to bring Staten Island ferry back to former Bay Ridge Pier

Elected officials call on mayor to bring Staten Island ferry back to former Bay Ridge Pier

0:31
Authorities arrest 31-year-old man in connection to fatal Williamsburg crash

Authorities arrest 31-year-old man in connection to fatal Williamsburg crash

2:19
Rent hikes may be coming for tenants in rent-stabilized apartments

Rent hikes may be coming for tenants in rent-stabilized apartments

1:54
Funeral held for DJ Mister Cee in Downtown Brooklyn

Funeral held for DJ Mister Cee in Downtown Brooklyn

1:48
Mayor's administration awards $12.3 million emergency contract to run migrant shelter in Brooklyn

Mayor's administration awards $12.3 million emergency contract to run migrant shelter in Brooklyn

1:51
Brooklyn animal shelter hopes to find pets forever homes on National Adopt a Shelter Pet Day

Brooklyn animal shelter hopes to find pets forever homes on National Adopt a Shelter Pet Day

0:23
Brooklyn man arrested, charged with forgery and larceny in Connecticut

Brooklyn man arrested, charged with forgery and larceny in Connecticut

2:32
Transportation Alternatives: 2024 was the deadliest start to a year since start of Vision Zero

Transportation Alternatives: 2024 was the deadliest start to a year since start of Vision Zero

2:12
Power restored to most residents in Brooklyn following semi-truck crash; driver still on the loose

Power restored to most residents in Brooklyn following semi-truck crash; driver still on the loose

0:23
NYPD: 15-year-old shot in the stomach overnight in Bed-Stuy

NYPD: 15-year-old shot in the stomach overnight in Bed-Stuy

1:40
Check out how cyclists are preparing for the upcoming Five Boro Bike Tour

Check out how cyclists are preparing for the upcoming Five Boro Bike Tour

0:28
New NYC Public Schools course will teach students about the impacts of hate crimes

New NYC Public Schools course will teach students about the impacts of hate crimes