NYPD launches '#MyBrooklynStory' social media campaign

The NYPD is launching a new campaign to help expand neighborhood policing.



Brooklyn Borough President Eric Adams says that for many Brooklyn youth, their Brooklyn story is a negative encounter with police. This is an effort to change the narrative. The campaign, spearheaded by Commissioner James O'Neill, is called "#MyBrooklynStory."



The NYPD worked with students over the summer to create videos about the history of their communities and the people living in and shaping them. The department wants residents to create their own videos or send photos telling their own Brooklyn story.



The last time the NYPD launched a social media campaign, it backfired. They asked people to send photos of positive interactions with police, who instead sent in photos of police wrestling with demonstrators or pointing weapons.



Officials say they will be curating the stories shown on the website, although they can't control what people tweet.



The NYPD plans on expanding the project throughout the other four New York City boroughs.


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