MTA allows advertisements on front of MetroCards

For the first time in 15 years, commuters could see something other than the standard blue and gold design on their MetroCards. The MTA is now allowing advertisements on the front of the cards, after having previously allowed ads on the back. The Gap is the first retail brand to appear on the cards' front, along with a 20-percent discount for shoppers on the back. Officials say all types of ads will be accepted, including political ads. It will cost at least $20,000 to advertise on more than $2 million cards. The idea of the newly designed MetroCards has been welcomed by commuters so far. Straphangers at the Bay Parkway Station in Bensonhurst tell News 12 Brooklyn that the different pictures on the front of the cards will help them keep track of their regular and unlimited MetroCards.

sorry to interrupt
your first 20 are free
Access to News 12 is free for Optimum, Comcast®, Time Warner® and Service ElectricSM customers.
Please enjoy 20 complimentary views of articles, photos, and videos during the next 30 days.
you have reached your 20 view limit
Access to News 12 is free for Optimum, Comcast®, Time Warner® and Service ElectricSM customers.
Please login or create an account to continue enjoying News12.
Our sign-up page is undergoing maintenance and is not currently available. However, you will be given direct access to news12.com while we complete our upgrade.
When we are back up and running you will be prompted at that time to complete your sign in. Until then, enjoy the local news, weather, traffic and more that's "as local as local news gets."