'Brooklyn Made' designation sets products apart from pack

Brooklyn has become a trendy borough whose name can make or break a product, so some companies are turning to a label to help consumers identify authentic Brooklyn products.

The Green Mustache specializes in pre-packaged smoothies. The company operates out of Williamsburg, and it recently gained the "Brooklyn Made" designation on the label of its bottles.

"It's all about where you're making products, where you are employing people," says VanTrang Manges, the company's chief executive. "We put the certification on our website and on our bottles, and it's great because there's such broad recognition for things that are made in Brooklyn."

The Brooklyn Chamber of Commerce runs the Brooklyn Made program, which it started about two years ago with approximately 40 businesses. That number has grown to approximately 200 companies. A board reviews applications.

"Every single day we receive applications for food and beverage and apparel and things that we had not even heard of before that are being made right here in Brooklyn," says Brooklyn Chamber of Commerce Executive Vice President Andrew Hoan.

Manges says she appreciates that the chamber is helping provide local businesses with another connection to customers.

The chamber says the Brooklyn Made certification is evolving, and it hopes to branch out to digital products.

sorry to interrupt
your first 20 are free
Access to News 12 is free for Optimum, Comcast®, Time Warner® and Service ElectricSM customers.
Please enjoy 20 complimentary views of articles, photos, and videos during the next 30 days.
you have reached your 20 view limit
Access to News 12 is free for Optimum, Comcast®, Time Warner® and Service ElectricSM customers.
Please login or create an account to continue enjoying News12.
Our sign-up page is undergoing maintenance and is not currently available. However, you will be given direct access to news12.com while we complete our upgrade.
When we are back up and running you will be prompted at that time to complete your sign in. Until then, enjoy the local news, weather, traffic and more that's "as local as local news gets."