It's time for one Fulton Street deli to pick a new name.Rolex Deli, a shop that opened just four months ago, says the luxury watchmaker of the same name has filed a lawsuit. A judge has ordered that the deli must find a new name.The owner of the deli says he got his name approved by the state. He says he's not sure what he's going to do, because changing the name could cost as much as $25,000.