A brand-new Whole Foods Market 365 is opening up in Fort Greene Wednesday, the seventh such store in the country.

It's a special brand within the Whole Foods company that will carry a smaller selection at lower prices.

"The same vendors, same product quality standards that we use at traditional Whole Foods markets, just a more curated product selection that makes it more affordable," says Kelvin Abdullah, the new store's team leader.

Whole Foods officials say Brooklyn is the perfect place for the brand's New York City debut.

There are also new perks and grocery options -- like a kiosk that lets you scan a beer and then offers suggested food pairings.