Launch event held ahead of Bushwick Collective block party

Posted: Updated:
BUSHWICK -

A launch event Thursday celebrated a collaboration between a New York City-based artist and an international beverage company.

The event served as a preview for the Bushwick Collective and the launch of the its newest mobile art installation, a truck called the "Perrier Wild Mural."

The other part of the collaboration with Perrier is bottles that will be exclusive to Brooklyn. There's other merchandise that matches the green, wild animal theme.

The artist behind the project says the color green dominates the design because the idea was to merge images of wild animals and greenery in the jungle with the concrete jungle. It's been 2 1/2 years in the making.

The Bushwick Collective block party is scheduled for this weekend.

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