IHOP temporarily rebrands as IHOb

Posted: Updated:
SOUNDVIEW -

IHOP is going from flipping pancakes... to burgers.

The International House of Pancakes announced Monday that it's temporarily rebranding itself as IHOb.

The "B" in IHOb stands for burgers.

IHOP will not be dropping its iconic breakfast brand, but rather wants customers to know that they're also open for lunch and dinner.

The logo has already been changed on the front page of the business's website. 

Customers have had mixed reviews of the name change, with some arguing that IHOP is a breakfast place while others have stated their excitement over the new menu. 

IHOP confirmed the name change is only temporary.

  • ConsumerMore>>

  • Business Briefs: Google, J.C. Penney, autonomous cars

    Business Briefs: Google, J.C. Penney, autonomous cars

    Friday, August 17 2018 9:05 AM EDT2018-08-17 13:05:04 GMT
    Google's plans to enter China has hit an internal roadblock. More trouble for J.C. Penney. The tech world is buzzing about self-driving cars, but the public is less enthusiastic.Google's plans to enter China has hit an internal roadblock. More trouble for J.C. Penney. The tech world is buzzing about self-driving cars, but the public is less enthusiastic.
    Google's plans to enter China has hit an internal roadblock. More trouble for J.C. Penney. The tech world is buzzing about self-driving cars, but the public is less enthusiastic.Google's plans to enter China has hit an internal roadblock. More trouble for J.C. Penney. The tech world is buzzing about self-driving cars, but the public is less enthusiastic.

    Google's plans to enter China has hit an internal roadblock. More trouble for J.C. Penney. The tech world is buzzing about self-driving cars, but the public is less enthusiastic.

    Google's plans to enter China has hit an internal roadblock. More trouble for J.C. Penney. The tech world is buzzing about self-driving cars, but the public is less enthusiastic.

  • Business Briefs: Walmart, Amazon, Boring Company

    Business Briefs: Walmart, Amazon, Boring Company

    Thursday, August 16 2018 2:49 PM EDT2018-08-16 18:49:49 GMT

    Walmart posted its best quarterly sales in more than a decade. Much of that is due to its grocery business, as well as a 40 percent jump in online sales.

    Walmart posted its best quarterly sales in more than a decade. Much of that is due to its grocery business, as well as a 40 percent jump in online sales.

  • Business Briefs: Best Buy, Bumble, Tiffany & Co.

    Business Briefs: Best Buy, Bumble, Tiffany & Co.

    Thursday, August 16 2018 9:09 AM EDT2018-08-16 13:09:10 GMT
    Best Buy is getting into the health and home care business. Changes are coming to luxury brand Tiffany & Co.Best Buy is getting into the health and home care business. Changes are coming to luxury brand Tiffany & Co.
    Best Buy is getting into the health and home care business. Changes are coming to luxury brand Tiffany & Co.Best Buy is getting into the health and home care business. Changes are coming to luxury brand Tiffany & Co.

    Best Buy is getting into the health and home care business. Changes are coming to luxury brand Tiffany & Co.

    Best Buy is getting into the health and home care business. Changes are coming to luxury brand Tiffany & Co.

sorry to interrupt
your first 20 are free
Access to News 12 is free for Optimum, Comcast®, Spectrum Networks® and Service ElectricSM customers.
Please enjoy 20 complimentary views of articles, photos, and videos during the next 30 days.
you have reached your 20 view limit
Access to News 12 is free for Optimum, Comcast®, Spectrum Networks® and Service ElectricSM customers.
Please login or create an account to continue enjoying News12.
Our sign-up page is undergoing maintenance and is not currently available. However, you will be given direct access to news12.com while we complete our upgrade.
When we are back up and running you will be prompted at that time to complete your sign in. Until then, enjoy the local news, weather, traffic and more that's "as local as local news gets."