Brooklyn wig shop provides women a fashionable way to express themselves

A Brooklyn woman is at the forefront of a movement to provide married Jewish women with fashionable and natural-looking wigs.

News 12 Staff

Apr 2, 2019, 12:41 AM

Updated 1,838 days ago

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Brooklyn wig shop provides women a fashionable way to express themselves
A Brooklyn woman is at the forefront of a movement to provide married Jewish women with fashionable and natural-looking wigs.
Zelda Volkov got married 19, and when she went to her mom's wig provider, she says she walked out feeling like a different person, and not in a good way.
That's when she understood just how important her hair was to her identity. Volkov later opened Zelda Hair, which has become a one-stop shop for wigs, though it started as a place for Jewish women to buy their "sheitel." Now, the store attracts all kinds of customers -- whether it be cancer patients women with alopecia and more.
Volkov started traveling to Ukraine to source the hair to get a variety of natural hair shades and textures. She says she is proud of the fact that her business helps women feel like themselves.
The store also has an in-house stylist and colorist to make any alterations.
 


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