Fanatics to take over as NHL jersey maker starting in 2024

It's the first time Fanatics will make in-game jerseys with their own branding for one of the four major North American men's professional sports leagues.

Associated Press

Mar 21, 2023, 2:23 PM

Updated 423 days ago

Share:

Fanatics to take over as NHL jersey maker starting in 2024
The NHL is changing jerseys again.
Fanatics is taking over as the league’s on-ice jersey provider beginning with the 2024-25 season, replacing Adidas, which has made them since 2017. It's the third company to make NHL jerseys since 2005, after Reebok handled them for more than a decade.
“It just became, for us, really a natural evolution of our ongoing relationship,” NHL executive vice president of marketing Brian Jennings said, referring to a deal with Fanatics that dates to 2005. “They have been a partner that has absolutely shared our commitment to innovation and performance and creativity.”
It's the first time Fanatics will make in-game jerseys with their own branding for one of the four major North American men's professional sports leagues. The company has made Major League Baseball's uniforms since 2017 for Majestic and Nike, which executive Doug Mack said helped Fanatics take this step.
“Our philosophy is we don’t need to reinvent wheels,” said Mack, a Fanatics vice chairman and CEO of commerce. “We’re not going to make change for the sake of change.”
Mack said the first step will be to solicit feedback from players and equipment managers. The company, which currently makes the NHL's replica jerseys, has already chosen the same Canadian factory to produce the authentic jersey that Adidas uses.
“Right now I think the most important thing is to make sure that there is a smooth and seamless transition that involves just the production and the servicing of our athletes and our clubs,” Jennings said. “And I am supremely confident that that will take place.”
Fanatics also said it's hiring people with experience from Adidas, Reebok and CCM to aid in that transition.


More from News 12
1:25
Greenpoint residents continue to rally for safer streets

Greenpoint residents continue to rally for safer streets

1:35
Possible showers Saturday before a mild sunny Sunday

Possible showers Saturday before a mild sunny Sunday

2:11
Parents, students rally for safety at Parkside Preparatory Academy

Parents, students rally for safety at Parkside Preparatory Academy

1:05
Police: 2 boys assaulted in Bed-Stuy incident; hate crime probe underway

Police: 2 boys assaulted in Bed-Stuy incident; hate crime probe underway

1:55
Brooklyn business building unique campervans

Brooklyn business building unique campervans

1:50
Behind-the-scenes look at new aquarium sculpture exhibit made entirely of marine debris

Behind-the-scenes look at new aquarium sculpture exhibit made entirely of marine debris

0:24
NYPD arrests 19-year-old in fatal shooting incident of 16-year-old

NYPD arrests 19-year-old in fatal shooting incident of 16-year-old

0:30
Police: 2 men sought in string of violent e-bike robberies across Brooklyn

Police: 2 men sought in string of violent e-bike robberies across Brooklyn

1:17
Runners are lacing up for the Brooklyn Half Marathon! Here’s all you need to know about traffic and transit in the area

Runners are lacing up for the Brooklyn Half Marathon! Here’s all you need to know about traffic and transit in the area

0:29
Gov. Hochul: ‘Safe Housing Support Initiative’ helped more than 450 people in New York City

Gov. Hochul: ‘Safe Housing Support Initiative’ helped more than 450 people in New York City

1:36
The Real Deal: How to navigate the buying, renting market in New York

The Real Deal: How to navigate the buying, renting market in New York

Your New York City Graduation Photos

Your New York City Graduation Photos

1:59
Crown Heights woman says she is living with exposed asbestos in NYCHA apartment

Crown Heights woman says she is living with exposed asbestos in NYCHA apartment

0:51
NYPD: 20-year-old shot in East New York Thursday afternoon

NYPD: 20-year-old shot in East New York Thursday afternoon

2:00
Brooklyn man has homicide conviction vacated due to mistaken identity

Brooklyn man has homicide conviction vacated due to mistaken identity

1:13
Sweet treat: Brooklyn Heights Häagen-Dazs reopens with new decor & eco-friendly alternatives

Sweet treat: Brooklyn Heights Häagen-Dazs reopens with new decor & eco-friendly alternatives

0:58
Mayor Adams announces pilot program to fight against retail theft in NYC

Mayor Adams announces pilot program to fight against retail theft in NYC

1:49
Lithium-ion batteries fire prevention bill for Brooklyn goes to Senate for final vote

Lithium-ion batteries fire prevention bill for Brooklyn goes to Senate for final vote

1:44
Coast Guard 'Military Spouse of The Year' shares story on finding community between every move

Coast Guard 'Military Spouse of The Year' shares story on finding community between every move

1:59
Basketball program in Flatbush helping keep young athletes active

Basketball program in Flatbush helping keep young athletes active