Popular clothing store Supreme opened a new location today in Williamsburg, and customers lined up outside just to get in.

Supreme, a skating and streetwear company dating back to 1994, had people with reservations lining up to be among the first inside.

Some customers said they spent over a thousand dollars at the newly opened store.

"It's only released usually twice a year and it's so valuable that people would do anything for it," said Supreme customer Charlie Pearson.