The company behind a Wodka Vodka billboard in Hunts Point that refers to prostitution says it will come down.
The billboard featured the slogan "Escort Quality, Hooker Pricing" and could be seen from the Bruckner Expressway.
The neighborhood has been battling prostitution issues for decades.
MMG, the company behind the sign, says it was unaware of the neighborhood's problems and was only looking for a high-visibility area. The ad will remain up in six other billboards around the city.