Real-life political action figures bring fame to Gowanus design company

A Brooklyn product design company is making action figures featuring some of the most popular politicians and whether you love them or hate them, they are creating quite the buzz.

News 12 Staff

Feb 11, 2019, 12:39 PM

Updated 1,892 days ago

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A Brooklyn product design company is making action figures featuring some of the most popular politicians and whether you love them or hate them, they are creating quite the buzz.
Jason Feinberg and his wife Alyssa started FCTRY in 2005 but he says it wasn't until 2008 that everything changed.
It went from a company that was doing about $60,000 a year in sales to $1 million like that," says CEO Jason Feinberg.
It was all because of one idea.
"When the company was still really tiny, I had the idea of like, ‘Oh, I think this guy Barack Obama is going to be a thing,’ and I made an action figure of him and it wound up changing my whole life,” says Feinberg.
They followed it up with some popular candidates of the 2016 presidential election, including Bernie Sanders, Hillary Clinton and, of course, President Donald Trump. 

"We thought it was going to last for like two weeks and he was going to lose and he would be gone and now we've been stuck with him for three years,” says Feinberg.

The action figure called “Evil Trump” has removable hair and sticks up its middle finger.
Feinberg says 100 percent of those profits are donated to the ACLU.  
The hottest action-figure out right now is Robert Mueller and next, Feinberg says they're thinking about possibly making Nancy Pelosi.
 "We are working on Alexandria Ocasio-Cortez right now we have three choices of like her most iconic outfits and we can't pick so we are asking our customers to help us pick."

Until that action figure is ready for sale, people can order as many pocket-sized Michelle Obamas, Elizabeth Warrens, Kamala Harrises and Ruth Bader Ginsbergs as they want.
“I think they help people establish their identity and sort of show in a fun way what they believe what they are about and just give them a little art object in their life that resonates with what they care about,” says Feinberg. 


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