Supreme Court ruling clears path for change in NCAA

A Supreme Court decision will change the way the NCAA does business.

News 12 Staff

Jun 29, 2021, 3:02 PM

Updated 1,081 days ago

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A Supreme Court decision will change the way the NCAA does business.
It's not news that college sports are big moneymakers. But the NCAA's treatment of the stars of its show, the athletes themselves, will change after a 9-0 ruling by the Supreme Court continued to break apart its power.
"I think the power is more important than the money, because in many NCAA programs and NCAA sports, in many schools, they're not going to be making money in the same way," says Mark Conrad, director of sports business at the Gabelli School of Business at Fordham University.
Conrad adds the money-making machine that the NCAA is now is far different than what it was when their amateur sports model was first created.
Now, we are in an age of billion-dollar deals, $10 million-a-year coaches, social media and more ways to monetize on the schools' side and the student-athletes' side.
In the coming weeks, college athletes in some states will begin to be able to find their own endorsement deals as more states create their own legislation to allow this. New York currently has bills moving through the legislative process. The NCAA is pressing Congress to create a set of federal laws.
But legislation isn't moving fast enough to cover college athletes in all states right away. In states where there aren't currently laws in place, individual schools will be tasked with legislating rules for how athletes can make money based on loose guidelines.
Any way you look at it, it's a summer of great change for the NCAA and for college athletes.


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