Summers on Long Island's East End look like postcards come to life.

At Lavender By the Bay in Calverton you'll find more than 30 acres of lavender in bloom right now!

For Serge Rozenbaum, the fascination with lavender began many years ago as a little boy in the south of France.

But the idea of growing lavender as a business was something that started very organically when his family moved to America.