Williamsburg Kickstarter Nuudii System helps women feel comfortable in their own skin

A company in Brooklyn is making a product that's changing the way women feel in their own skin.

News 12 Staff

Jul 25, 2019, 11:05 AM

Updated 1,744 days ago

Share:

A company in Brooklyn is making a product that's changing the way women feel in their own skin.
When Annette Azan couldn't find a bra to wear with her wedding dress eight years ago she decided to just make one on her own.

"It didn't look like I had a bra, and it looks like I just had beautiful natural breasts and at that moment I thought ‘I cannot believe nobody has come up with this,’" says Azan.

Azan joined forces with Rebecca Zuber-Sherr and Michaela Zuber and founded Nuudii System

"It's something completely different than anything you've put on your body. It's super light, super flexible 360-degree stretch,” says Azan.

The makers say what is really cool about the Nuudii System is how small it is. They say it fits into a little pouch and can be scrunched up and taken anywhere.

"We are busier than ever as women and we need something that works for us that can take us from one thing to another thing to another thing. You can sleep in it, you can get up to yoga or Pilates, then you can go to work, [or] to a fancy dinner,” says Zuber.

The Nuudii System creators say they are proud to make a product for women, by women and about women.

"In my journeys through retail it has always been my MO to get women to really love and accept themselves as they are,” says Azan. “What Nuudii is is Nuudii really doesn't shape your breast, it's the only thing on the market, it is not a bra, it does not shape your breasts, so it actually asks people to love their breast as they are."

The women started a fundraising campaign on Kickstarter, but quickly surpassed their $10,000 goal and have now raised nearly $800,000.
More than 11,000 women will be receiving the first round of Nuudiis in the coming months. 
The women say more styles and sizes are already in the works.


More from News 12
2:00
Families devastated after learning 2 Brooklyn Catholic schools will be shutting down

Families devastated after learning 2 Brooklyn Catholic schools will be shutting down

1:43
STORM WATCH: Cool and cloudy conditions for NYC; tracking rain during the weekend

STORM WATCH: Cool and cloudy conditions for NYC; tracking rain during the weekend

1:57
NYPD, DOT officials launch plan aimed to keep motorcyclists, drivers safe

NYPD, DOT officials launch plan aimed to keep motorcyclists, drivers safe

2:05
New COVID memorial featured at entrance to Green-Wood Cemetery

New COVID memorial featured at entrance to Green-Wood Cemetery

1:37
Bushwick man who lives near site of fire expresses concerns about air pollution

Bushwick man who lives near site of fire expresses concerns about air pollution

1:22
Weather and road closures: What to Know About The TD Five Boro Bike Tour

Weather and road closures: What to Know About The TD Five Boro Bike Tour

1:40
NYPD: 1 person dead, another injured in overnight double shooting in Brownsville

NYPD: 1 person dead, another injured in overnight double shooting in Brownsville

1:53
Brooklyn-based program helps teens stay away from trouble by teaching life skills

Brooklyn-based program helps teens stay away from trouble by teaching life skills

1:33
Bushwick resident expresses concern about air pollution following Bushwick supermarket fire

Bushwick resident expresses concern about air pollution following Bushwick supermarket fire

0:29
Video captures moment NYPD officer rescues kitten in Brooklyn

Video captures moment NYPD officer rescues kitten in Brooklyn

0:33
Experts fear 'catastrophic' college declines thanks to botched FAFSA rollout

Experts fear 'catastrophic' college declines thanks to botched FAFSA rollout

2:11
Garden Guide: Is it safe to plant your summer garden?

Garden Guide: Is it safe to plant your summer garden?

1:44
The Real Deal: Now may be the time for a job change

The Real Deal: Now may be the time for a job change

10 organizations to donate to in support of the Asian American and Pacific Islander communities

10 organizations to donate to in support of the Asian American and Pacific Islander communities

1:55
Large fire at 2-story Bensonhurst building leaves home destroyed

Large fire at 2-story Bensonhurst building leaves home destroyed

1:59
Community members affected by Bushwick fire regroup, attempt to move forward

Community members affected by Bushwick fire regroup, attempt to move forward

1:41
New survey highlights challenges for migrants

New survey highlights challenges for migrants

1:55
PS 331 in Borough Park to be renamed in honor of slain Detective WenJian Liu

PS 331 in Borough Park to be renamed in honor of slain Detective WenJian Liu

0:43
2 City Council committees hold joint hearing on sexual harassment policies

2 City Council committees hold joint hearing on sexual harassment policies

4:14
'We lost something good'. FDNY says large fire destroys Bushwick supermarket, leaves 55 people homeless

'We lost something good'. FDNY says large fire destroys Bushwick supermarket, leaves 55 people homeless