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BonBon Swedish Candy brings a taste of Sweden to Williamsburg

The Williamsburg candy shop will take you straight to Sweden on this week's Road Trip Close to Home.

Shakti Denis

Jan 30, 2025, 7:01 AM

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A Williamsburg candy shop is giving New Yorkers a taste of Sweden—no passport required.

BonBon, a Scandinavian sweets store, has been drawing in customers with its unique selection of gummies, sour treats, and salty licorice.

Unlike many American candies, Swedish sweets are known for their mix of textures and natural ingredients.

"I think it's the combination of textures, like with the marshmallow stuff and the sour and the gummy that you just don't really get as much in American candy. I think the flavors are better," said one customer.

The shop gained popularity after going viral on social media, with its signature Bubs candy—a foamy, marshmallow-like gummy.

BonBon is open seven days a week, staying open as late as midnight for those craving a late night sugar fix.

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