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Macy's reveals new balloons, floats and performers for landmark 100th Thanksgiving Day Parade

Bluey, Hello Kitty, Sorcerer's Apprentice Mickey and other new characters will join the landmark 100th Macy's Thanksgiving Day Parade.

Alexandra DeMatos

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Nov 13, 2026, 12:28 PM

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To celebrate its 100th march, the Macy’s Thanksgiving Day Parade is promising an unforgettable morning with a record-breaking 100 inflatable elements, imaginative floats, Santa Claus and more.

Kicking off at 8:30 a.m. Nov. 26, the parade will travel 2.5 miles from Manhattan’s Upper West Side to Macy’s Herald Square. Public viewing will be available at designated locations along the route.

The parade was founded by Macy’s employees, their friends and families in 1924. With the exception of a three-year break during World War II, it has returned each year since.

More than 11,000 volunteers and participants will help bring the parade to life before its finale with the arrival of Santa Claus.

“Macy’s Thanksgiving Day Parade brings the extraordinary together: iconic entertainers and emerging talent, artistry and imagination, hometown pride, cherished traditions and the thrill of discovering something new,” said Sharon Otterman, Macy’s chief marketing officer. “For our 100th Parade, we’re creating a celebration of unprecedented scale and will deliver an unforgettable Thanksgiving for millions across the country.”

This year’s new floats include Dashing All the Way with DoorDash; Hogwarts Holiday with HBO; Mr. Peanut Power Plant with Planters; Purina Dog Chow Salute to Service Dogs with Purina Dog Chow; Road Trip to Parade with GEICO; and Macy’s Tony Sarg’s Amazing Marionettes.

New balloons and inflatable elements include Bluey by BBC; Buckaroo Bob the Minion by Illumination; Earl the Squirrel by Universal Orlando Resort; Hello Kitty Big Apple by Sanrio; Joe Cool & Woodstock by Peanuts Worldwide; Sorcerer’s Apprentice Mickey by Disney; Underdog by DreamWorks Animation; and more.

Macy’s is also introducing Billie Brightpaw, a bear created by Macy’s Studios.

Float performances will include Baha Men, Natasha Bedingfield, Blues Traveler, Devo, Feid, Mckenna Grace, Indigo Girls, Wyclef Jean and Queen Latifah. Megan Hilty will lead a tribute to Dolly Parton.

At Macy’s Herald Square, multiplatinum country singer Megan Moroney and Grammy Award-nominated artist Teddy Swims will deliver featured performances.

Audiences nationwide can watch the Macy’s Thanksgiving Day Parade on NBC, Telemundo and Peacock beginning at 8:30 a.m. in all time zones.

More information can be found on Macy’s website.

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