‘It’s not me, it’s you.’ Insomnia Cookies offers ‘break up boxes’ for Valentine’s Day

Insomnia Cookies in the Bronx is offering a "break up box" for those with soon-to-be former sweethearts this Valentine's Day.

Dan Serafin

Feb 13, 2024, 5:38 PM

Updated 155 days ago

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Insomnia Cookies in the Bronx is offering a "break up box" for those with soon-to-be former sweethearts this Valentine's Day.
Opened in the Bronx just weeks ago, Insomnia Cookies is giving customers all the options when it comes to celebrating the holiday.
The "It's Not Me, It's You" pack features 12 cookies and a handwritten message to the recipient. Others taglines include "You're Sweet, But Not My Flavor", "We're Done, Have A Nice Life" and more.
According to the brand manager, the break up boxes are a hit on social media and in sales.
Insomnia Cookies also has Valentine's Day packs for couples that are planning on staying together.


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