Mars drops Uncle Ben's, reveals new name for rice brand

The Uncle Ben’s rice brand is changing its name to Ben's Original. Parent company Mars Inc. is the latest company to drop a logo criticized as a racial stereotype. Mars said the Ben's Original packaging will hit stores in 2021.

News 12 Staff

Sep 23, 2020, 3:27 PM

Updated 1,337 days ago

Share:

The Uncle Ben’s rice brand is changing its name to Ben's Original. Parent company Mars Inc. is the latest company to drop a logo criticized as a racial stereotype. Mars said the Ben's Original packaging will hit stores in 2021.
Since the 1940s, the rice boxes have featured a white-haired Black man, sometimes with a bowtie. Critics have said the image evoke servitude.
Global President for Mars Food Fiona Dawson says the company is still deciding on an image to accompany the new name. Pressure on brands to retire racial imagery have intensified amid the Black Lives Matter protests over police killings of unarmed African Americans.
Aunt Jemima and Eskimo Pie are among other brands that are retiring racial logos.
By ALEXANDRA OLSON, the Associated Press.


More from News 12
1:48
STORM WATCH: Warm, hazy and humid today; tracking thunderstorms for Thursday

STORM WATCH: Warm, hazy and humid today; tracking thunderstorms for Thursday

2:31
36th Fleet Week kicks off in NYC with Salute to Ships at Fort Hamilton

36th Fleet Week kicks off in NYC with Salute to Ships at Fort Hamilton

1:40
'Following my dream.' Brooklyn native heads to Paris Olympic Games

'Following my dream.' Brooklyn native heads to Paris Olympic Games

0:23
TRAFFIC ALERT: Exit 1 ramp to Gowanus Expressway to be closed for 3 nights

TRAFFIC ALERT: Exit 1 ramp to Gowanus Expressway to be closed for 3 nights

0:34
Police: Suspects wanted for making 'anti-sexual orientation statements,' assaulting person in Williamsburg

Police: Suspects wanted for making 'anti-sexual orientation statements,' assaulting person in Williamsburg

2:42
Garden Guide: This is why you should grow Geraniums this summer

Garden Guide: This is why you should grow Geraniums this summer

0:59
NYPD: 2 people shot in Crown Heights

NYPD: 2 people shot in Crown Heights

1:51
News 12 gets inside look at program that provides free food to Brooklyn seniors

News 12 gets inside look at program that provides free food to Brooklyn seniors

2:10
Swagga Jumpers member describes journey to the double dutch world championships

Swagga Jumpers member describes journey to the double dutch world championships

2:02
The Notorious B.I.G. continues to inspire art in Brooklyn

The Notorious B.I.G. continues to inspire art in Brooklyn

1:24
Family mourns WWII veteran from Ocean Hill who died at 103

Family mourns WWII veteran from Ocean Hill who died at 103

1:16
NYPD: 1-year-old in critical condition wasn't in car seat during Brownsville crash; drivers face charges

NYPD: 1-year-old in critical condition wasn't in car seat during Brownsville crash; drivers face charges

0:28
Flatlands crash flips vehicle in intersection

Flatlands crash flips vehicle in intersection

2:01
Free immigration resources to begin May 30 in Bensonhurst

Free immigration resources to begin May 30 in Bensonhurst

1:59
Owner of legal marijuana shop: Illegal shops close during the day and open at night to avoid inspections

Owner of legal marijuana shop: Illegal shops close during the day and open at night to avoid inspections

Power & Politics: Ask Mayor Eric Adams

Power & Politics: Ask Mayor Eric Adams

0:38
Elected officials, advocates rally to restore funding for community composting programs

Elected officials, advocates rally to restore funding for community composting programs

1:34
East New York tenant in once-leaky apartment says the rodents have taken over

East New York tenant in once-leaky apartment says the rodents have taken over

1:46
Susan Sarandon, public advocate work in Dumbo restaurant to shine light on ‘One Fair Wage’ mission

Susan Sarandon, public advocate work in Dumbo restaurant to shine light on ‘One Fair Wage’ mission

2:06
Williamsburg building owner issued violation following partial roof collapse

Williamsburg building owner issued violation following partial roof collapse