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Microchipping company for pets suddenly goes out of business

According to multiple social media posts, the closure came out of nowhere for pet owners who use these devices to track their pets.

Julia Joseph

Feb 11, 2025, 12:11 PM

Updated 4 hr ago

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"Save This Life," a microchipping company for pets, has seemingly gone out of business.
According to multiple social media posts, the closure came out of nowhere for pet owners who use these devices to track their pets.
Microchips are smaller than a piece of rice, and is typically be inserted into dogs and cats when they are neutered or spayed. The device can help owners track down their pet if they go missing.
Dr. Liz Burg, DVM of Pure Paws Veterinary Care in Clinton Hill, says studies show that "the turnover rate of pets going back to their owners if they are microchipped is around 30-50% versus if they're not microchipped." Then she shares that the chances of finding your pet can drop as low as anywhere from 2% to 20%."
Dr. Burg says the majority of dogs and cats that she treats are microchipped. She says that it is concerning to hear about the closure of Save This Life.
A microchip acts as a 'permanent' form of identification for your pet. They cost between $20-$60 on average and unlike a collar, microchips cannot fall off - a relatively cheap price to have a lifelong piece of mind for your pet.
But what happens when your pet's microchip company, like Save This Life, goes out of business?
To be on the "safe side," Dr. Burg recommends getting your furry friend re-chipped. She says the procedure is not harmful.
She says it is also important to check the registration of your pet's microchip. If they are chipped, they are not automatically registered.
"On our end," Dr. Burg explains, "all that we can do is place the microchip under the skin. It's up to the owners to then go on the website and place in their information."
That information must include your first and last name, current address, and phone number.
Dr. Burg reminds pet owners that the registration does not know when your contact information is outdated.
Make sure to keep your pet's microchip registration up-to-date, so if you do ever have to use it, it can hopefully help connect you to your pet.
If you have questions about your pet's microchip or would like to get your pet microchipped, click here for assistance.