Godiva to close all 128 North America locations by end of March as in-store visits dip
Godiva is closing all 128 of its North America locations by the end of March, as in-store visits for its luxury chocolate has dipped during the coronavirus pandemic.
The move comes in part of the company's plan to make its premium chocolates more accessible wherever and whenever customers want them.
According to the company, their products will become increasingly available at other retailers, and they will focus more on their online sales.
Many of the Godiva boutiques are located in shopping malls.
The company says it will not disclose the number of employees affected by the closures.