A plan to rezone the Sunset Park waterfront is drawing fierce opposition from community members, who are urging Councilman Carlos Menchaca to join them.

The plan put forth by Industry City would allow taller buildings along the waterfront. Activists fear that would set in motion a chain of events that would eventually price out family businesses and longtime residents from the neighborhood.

They hand delivered a petition with nearly 3,000 signatures to the councilman Thursday. Menchaca came outside during the rally to take in the spectacle. He says the petitions add a diverse range of viewpoints that he'll consider with others as he weighs his position.

News 12 was told he plans to weigh in on the plans on Sept. 16.

A spokesperson for Industry City told News 12 in part, "In the past five years, the number of people working at Industry City has jumped from 1,900 to nearly 8,000. The rezoning would allow all of this to continue, creating far greater benefits than has already been achieved."