Pepsi launches campaign with real New Yorkers

Nine people representing all five boroughs were chosen and got $10,000 each.

News 12 Staff

Jul 9, 2021, 7:29 PM

Updated 1,081 days ago

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Keep your eyes out for billboards and videos for the new campaign “Pepsi, It’s A New York Thing.” 
Nine people representing all five boroughs were chosen and got $10,000 each. 
News 12 talked with Shealyn Brand, a Brooklyn native who turned her love of pizza into a business, and who will be using the money to help plan more pizza giveaway events for her community.


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